Now last week as I was ranting about international tidbits of inflatable fun, it got me thinking, is it the Europeans who *do* have all the fun? I mean, they've always been known for their *molto* (I think that's Italian for "more"! I'm not very cultured...) edgy ad campaigns. Imagine the amount of flack companies would get for coming up with campaigns like *these*? There would be offended feminists, mothers--and just plain everybody who doesn't enjoy a little sexual innuendo--flying off the handle at "offensiveness" or their "inappropriate nature." Now who here thinks we, in North America need to loosen up just a LITTLE. How cool would it be to see ads like this in full bloom on our highways? What a way to lighten up the landscape. Ads can be art!

First off:



You got it. Like a white Tshirt barely covering necessary assets, this billboard reveals more as it rains.

What about this? Would you find it offensive, daring or just plain clever? I think it takes brains to come up with something like this. The problem is, it's lost on what exactly being sold here--the company needs to put their logo somewhere. Word has it, though, it's lube. @#$%ing GENIUS campaign!
....how many years would someone in Canada have to serve for coming up with something like that?



Finally, if this isn't clever, I don't know what is. Sex sells, for sure--but to have it illustrated in front of you--and *safe* sex at it? Those Europeans really have something else coming with these ads.



So there you have it. If you can appreciate it, I'm sure you can go out and advocate for it. Cos after all, it's you they're trying to sell stuff to. Who couldn't deal with a little more highway spiciness, especially when you're stuck in rush hour traffic--or sick of clean, cut girl-next-door-types. One more reason to loosen up, North America! Haha; till next time.

SERENA